To always be recognised as a premier Members’ Golf Club and to ensure an exceptional golf and social experience for our members, their families and our guests.
To acknowledge our heritage and embrace the future.
Create and sustain a warm and friendly environment and culture for our members, future members, their families and guests.
Create and maintain facilities - course, clubhouse and ancillaries - that will be the benchmark for clubs in Norfolk.
To operate under a sustainable fiscal policy.
To reward members with exceptional value for their loyalty by delivering a first class level of service.
To be progressive and not reactive, we must deliver a range of effective memberships that ensure there is a clear members' journey in place from juniors to seniors.
To support our employees by providing a safe, welcoming and progressive workplace where they can develop their skills and achieve their goals whilst delivering these aims.
To achieve these aims we will develop, monitor and regularly review a strategic plan that delivers good governance, appropriate management structures and rules to ensure the club is equipped for the future.